Challenge

HealthMax 360 is a referral business for fitness facilities, physical therapy, and medical supply items. The following project was done by myself and a team at Go Local Interactive to establish HealthMax 360's brand concept, core values, and other foundational brand items. 

Strategy

Each piece of the brand aims to reach three main target audiences: seniors, soccer moms, and high school student athletes. The tagline we came up with for HealthMax 360 was ‘Your Health. Full Circle.’ The design elements used in both pieces communicate this message through circular design elements and airy imagery.