2017 Take Flight - Go Local Internship Program Brand
Challenge
Create a fun internship brand that reflected the 2017 Take Flight theme and got the Go Local interns excited about the summer ahead.
Strategy
The internship brand and corresponding first day 'Travel Pack' incorporated a visual identity and strategy that reflected aeronautics and flight related terminology. Each piece was carefully crafted to create a consistent experience from touchpoint to touchpoint.
Deliverables
- Brand + Identity
- Branded 'Travel Pack'
- 'Inflight Magazine' / Welcome Guide
- Passport of Assignments
- Notebook for Travel Notes
- Jet Fuel/ Caffeine
- Travel Snacks: Peanuts + Pretzels